Social
Media Marketing for Small Business - A Lucrative Option
Social Media Marketing is fast growing with its exponential global users, small business can now leverage this form of marketing to get their products noticed in the international arena.
To achieve Success in today’s business, we need to focus on the three basic components namely, Growth, Profits and Implementation. These components define the prosperity of any organization. Here are a few ideas on how Social Media Marketing could be a lucrative option in Popularizing the organizations’ products and services.
Social Media Marketing is fast growing with its exponential global users, small business can now leverage this form of marketing to get their products noticed in the international arena.
To achieve Success in today’s business, we need to focus on the three basic components namely, Growth, Profits and Implementation. These components define the prosperity of any organization. Here are a few ideas on how Social Media Marketing could be a lucrative option in Popularizing the organizations’ products and services.
Relationship Marketing in today’s business
In today’s
competitive business-Relationship Management is the key component. It is here
that social media marketing and online marketing as a whole come in place. It
shifts your mindset from using online marketing just to generate leads to
creating deeper relationships with customers and prospects and improve your
"findability".
A PAT Model
best describes the strategies employed in Social Media Marketing through Strong
Positioning, Attracting Attention from right market and Getting Traction with
your users selling more number of times sets a vital record. We need to create
business choreography to keep and attract clients. Small business marketing
efforts will work only if these things are in place.
1. Funneling Down On Target:
In small
business, its important to connect with people in the same geographic area,
especially if you are dealing with products of inelastic demand (essential
products).Targeting your social media with specific area or keywords, ensures
that you are interacting only with viable leads.
There are
hundreds of thousands of status updates getting published every minute, so
cutting through the clutter has to be a top priority. Start small. Starting out
to familiarize yourself with tools like search.twitter.com, and you can
eventually move on to using a more business-specific tool like CoTweet or
Hootsuite.
2. Proactive is the key
Going after the
prospective leads and interacting with them is the key to turn into successful
closure of business deals. Waiting and tweeting in unrelated arena may not give
you the desired results.
You need to
find out people of your interest by Joining Facebook groups, Linked-In groups,
check out PeerIndex.net lists on your genre, and look at a person’s Twitter
Grader score. These are so many tools online to target your exact customer, so
make use of them wisely.
3. Recognition of Bad
Automation
When you’re
having a conversation with potential clients, you need to be real. Spam is sure
to turn people off instantly. Starting a conversation with qualified leads and
growing the conversation organically from 5 to 10 qualified leads adds to the
bottom line
Streamlining
the process online is possible through simple automation process for
example scheduling updates, pulling in from your RSS feed, these are all great
time savers. Ready made templates prove useful in replying to queries when you
see people tweeting or posting on Facebook but never automate replies as the
result could be embarrassing. While a Casual visitor may be replied with a
quotation of products may prove irrelevant to the situation.
4. Don’t Miss the Giant Gorilla
As a Small
Business Owner, you need take on several roles. When your of Social media for a
little while, leave your followers with some helpful posts to read, while
you’re busy doing your important work. Social media is a great way to field in lot
of customer queries, requests, support and even research.
Setting up
searches for keywords related to your brand and creating time to handle request
daily, will ensure that the Giant Gorilla (Prospective Lead) never escapes your
notice. By promptly answering requests many problems could be solved in its
initial stage.
5. Give others Credit
There are
various opportunities in Social media like Retweeting is a great way to show
your followers you have your finger on the pulse of your industry, but a big
mistake is just posting a load of unattributed feeds as your own. Crediting the
original author shows your credibility. First it shows your users, that you are
monitoring your field and curating some great content for fans and followers.
Secondly it may be a great opportunity to drive home your ideas through
the words of the author. You can start a lot of strategic partnerships with
just simple Retweeting.
Social media
sites are exploding with users. Though the ultimate goal is to maximize the
value of the content, savvy businesses today are focusing and concentrate on
creating interactions that will help turn the social media users into traffic
which converts into business. For a business without a lot of time or a very
large marketing budget, social media is a great place for a targeted
interaction to become a viable lead.
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