Wednesday, August 1, 2012

Custom Management System CMS

Content Management System (CMS) Advantages
It is only when we create our own website and prepare its launch that we begin to notice the shortcomings popping up one after the other. Like wishing away those pop-up ads on the net we cannot rid these nuances, much less ignore them. A thorough remake that could set the webmaster on a spiral to wizardry may sometimes be required to get our site rolling on a racetrack.

Thankfully, Content Management System (CMS) is here to help us tide over these early hic-ups and even provide an ongoing chassis loaded with visual blinders and verbal hyper quotes that can send the iconic James Bond into delirium. We surrender, however, to the fact that our graphical assault is limited to the contents of our weapon’s magazine but Content Management System (CMS) ensures the firepower is sustainable.

Different CMS available today are-
VAE- is an all-in-one CMS, e-commerce and e-mail marketing platform. Vae allows us to build pages as HTML or CSS files without the typical use of templates, modules or blocks.

Light CMS- is targeted at web designers with 80 templates

Business Catalyst- is hosted CMS by Adobe targeted at business owners. An all-in-one system that includes blogging, e-commerce, CRM, e-mail marketing and analytics.

Squarespace- focuses on in-context design and editing

Webvanta- prompts us to select from a list of templates.  

There is no hard and fast rule as to the choice of a CMS should include all the latest available features. The least optimum combination that will cover all our required options at the most economic cost would be a justifiable pick.

What is CMS?

It is an electronic system that enables publishing, editing, and modifying content as well as site from a central page. It provides a collection of manual and computer-based procedures to manage workflow in a collaborative environment.

CMS extends the shelf-life of a website that is somewhere between two to three years. Changes to site templates can improve the site over time and  avoid a complete overhaul that can be a drain on resources.

CMS sites can have a new design applied to its templates avoiding a reformat entirely. CMS enables addition of new sections, implementation of extranets and presents virtually no loss of opportunities.  

Advantages of CMS over normal websites-

A normal website is created as a brochure, to sell products online, or to solicit further business through resultant exposure. It is designed, created and hosted by a website designer and programmed using HTML or XHMTL language. Once online any changes will require the web designer or a techie who knows to edit, create or delete a web page.

Advantages- Low cost; Simple to create and host; Quick download on lower bandwidths

Disadvantages- Can be expensive if frequently updated; Lengthy change procedures involving web designer; Rigid functions that can let competitors gain an edge.

A CMS website enables contents to be edited, updated and deleted through MySQL database using server-scripted languages PHP, ASP or ASP.net.

Advantages-  Alter contents at will without web designer or HTML code and instantly Cheaper

Disadvantages- Initial cost is higher; slower at lower bandwidths; Complex contents require trained handling

The benefits thus accrued have left the end users choice less.

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ECommerce Websites for Online Trade

E-Commerce Websites – Helping Customers to Trade Online
Performing trade over the internet is not an easy business therefore designing of E-commerce websites requires good amount of research.
There are a lot of factors one needs to keep in mind before creating an E-commerce website, like security and cost of technology.

E-commerce security is a vital part of online trading. It is essential for customers to be relaxed for protection of their account or credit card information while billing takes place. If this will not be the case, the customer won’t take the risk of trading online then, thereby affecting the online trading in a big way.

With new technology, businesses and companies are modifying their E-commerce website for more functionality that increases the security and convenience of the user. The four phase of an E-commerce website can be mentioned as given:
·         Brochure ware – Brochure ware is kind of an E-commerce tool for the companies. A site would definitely be more good and effective if it picks up the advantage of the interactive ability of the Internet like that of navigated links to go ahead and back over the website. One more method of promoting the business online is encouraging the customers for sending questions, providing feedbacks, and inquiring about the products. These contacts can then be further transformed to valuable leads that complement the sales channel of the company, or online services.
·         Web storefront – It expands the functionality of the site and includes buying and selling online that allows the customer the chance to visit a site and then purchase services or goods. Web storefront creates demand, acquires information of customer, fulfill the orders and process the payment also.
·         One-to-One Customer Relationship – Here the information of the customer that is acquired from the past interaction for personalizing the content of the site, or its services and products according to the needs of the customer and his/her preferences is brought into use. The marketing campaigns on Internet also provide better addressing to the needs of the customer, which can thereby increase the satisfaction of the customer and retain him/her which will thus result in higher amount of sales and more profits.
·         Communities that are of Interest – Here the information of the customer is brought into use for identifying and engaging the online community with the personalized services and products that is tailored specifically for the community that is created.

E-commerce website are certainly a great way of trading online that provides security as well as convenience to the customers to trade from the convenience of their home and also result in greater profits for the website. There are plenty of services available on the internet that can also help to create the right E-commerce website according to the specific need of the company for their business.

Email :   sanganaktechnologies@gmail.com      

Website Revamping

Website Revamping – Provide your site a new touch
Every website needs some improvement with time. The reason for improvement could be a less amount of visitors on the site, lesser amount of SEO materials on the website or it could be just for improving the functionality of the website. Website is actually the medium through which a business or company communicate with its users. So, definitely it must be something that attracts the customers and engages him/her with the services and products that the website or the company is made up for.

Therefore, it is of utmost importance to redesign your website in a way that you can attract more customers and not only attract them but turn that traffic into sales figures. This is why website revamping is of such high importance. Also, if your site is not up to the recent trends or design or function then also you need to improve upon it because presentation is essentially a very important part of website business today.

Whatever maybe the object of Website revamping, while you improve upon your site you should remember that the website should cater to all the need of the visitor and should be informative also regarding what your website is upon. Say, if you have a business website your website should have a storage of all information such as what your business is about, products or services that you sell etc. and also all the information should be presented in a way that looks appealing to the user because then only they will be attracted to your website, and contact you or buy you product or service. Presentation is also an integral part which most of the newbie’s don’t pay attention to but that can be a devastating mistake to do, as it can result in loses in terms of profit so remember it while you redesign your website.

Also, if your website is not search engine optimized then it must be done so, because then it will not be indexed ahead in the search engine thereby reducing the traffic on the site. Try adding keywords to the content as SEO materials on the website that the user will generally search regarding the topic of your site. But don’t start adding keywords everywhere and flood your sites content with it because that will finally reduce the quality of your content and won’t be profitable in the long run.

Website revamping is certainly a necessary step to take by the owners if they don’t get considerable traffic on the site. In fact, it is recommended to improve the site with time even though you are having good traffic because that will help in expansion of your business and change is desirable in everything. User will get something new to go for thereby increasing their interest further in the site. Also, make sure while website revamping that your site is user friendly because all user want to have easy navigation around the site and would not spend time on your site if they face difficulty in understanding things on your site. Just keep these things in mind, and your revamping will surely bring out some good news for your sites business.

Email :   sanganaktechnologies@gmail.com      

School Management Software

School Management Software - Features
School management software is application software for schools to manage student data.  It is an interactive platform for all the entities of school like students, teachers, administrators, finance department, parents and staff, properties, etc. The information can be shared easily with authorized users, records searched and reports generated at will.

This software covers each and every department of the school and makes functioning of any educational institute effortless. This software is designed keeping in view the requirements of the particular school. The software provides a secure database structure with a login authenticated system that organizes stores and retrieves real time information. Owing to increase in difficulty of manual management, the software is always up to date and error proof.

Key features of the school management software are. It connects all educational stakeholders at school, thus communicating with each other easily. Teachers have the advantage to communicate with other teachers and develop properly planned techniques to teach along with having access to grades of the students and attendance of them from the period they joined the institution. Parents are also brought to light about their ward’s performance or connect with the teaching staff through parent portals. Parents can be made aware of absence of their kids, their grades as well as school events taking place.

It is easy to implement, intuitive and very easy to use. They have a user friendly industry based interface. They are error free, easy to use and implement that doesn’t require any sort of training to be given to the staff. With this any sort of functions related to students be it attendance, grading, admission, change in information etc. can be managed very easily.

This is also a very cost effective alternative to management, which is reason for it gaining immense popularity in a very short period. Better workflow, demand for web based access, increase in demand of amount and frequency of data, importance of integration of information are accountable for implementation of software management software. The school management software is a package with various benefits. Here are a handful of them. They help
·         Automate registrations and admissions
·         Manage students information efficiently
·         Manage classes and subjects according to requirement
·         Automate time table with a number of options
·         Manage school transport and library department
·         Trace students and staff attendance
·         Staff salary and expenses management
·         Maintain grades and create a grade book
·         Analyze performance of a class
·         Automate examination management system
It also manages hostel boarding and lodging facility, if available at a particular school. Student profile is effortlessly accessible and can be updated without the use of pen and paper. Communication process is accelerated and expanded with email reports. Managing finance, payrolls and fee collection is not troublesome any more. These systems typically touch every aspect of school operations.

It’s time to say no to long files. In recent years, several reasons have forced leading schools to replace their traditional methods and opt for the software. This software is powerful functionality at your fingertips. This management technique is an educational system that has the power to revolutionize the ways schools run. This is educations most flexible and interactive scheduling package meant for the generation.

Email :   sanganaktechnologies@gmail.com      

Mobile Application Development

Mobile Application Development – Making mobiles interactive
Mobiles have become an integral part of each one of us today. It’s hard to imagine a world without mobile now. And now, mobile phones are not only meant for talking; everyday new applications are being developed for the mobile phones which are transforming the very face of it. Mobile application development has become a very shining business with lots of scope for creativity and innovative ideas for the youngsters. Basically Mobile application development can be thought of as a phenomenon using which an application is created for the devices like mobile phones or digital assistant which is most extensively used.

The mobile technology has indeed evolved at a very high pace. Today the users need mobile application that are equipped with great power for processing, have more flexibility, are more reliable, provide more security and which are able to integrate with different applications. In fact without these apps, most of the users will not find any use of the mobiles. They are not just an added attraction but they are a necessity.

Mobile application development generally includes six stages of development:
·         Application planning: The first stage of creating an application is the planning. If one does not has a proper planning at hand then the application may not be produced the way it was desired.
·         Developing and Debugging – This can be considered as the main part of creating an application where all the planning is brought out into action. All kinds of coding, debugging and testing takes place in the stage for all the operating systems on which the app is intended to be released.
·         Market Readiness – This is the stage where the owner gets ready to bring out his/her app in the market.
·         Distribution and then Monetization – This stage is the stage where the owner decides how to earn money from the app. You will decide whether your app will be free or will you charge something for its usage.
·         Retailing of the app – This stage decides how you bring out your product to the eyes of the people between so many other apps that are available in the market. You will have to think how to make your app stand out among other mobile apps.
·         After life of app – Now your app is being used by the people after its development stage. But this is not the end for you. You will have to keep making a few tweaks in your app as and when required. Also, you will have to provide user support to customers if they face any problem with your app or else all your efforts will go in vain and people will start disliking your app.

Mobile applications are definitely a great part of every mobile phone today without which no mobile is complete today. The companies also stuff up some of the apps beforehand only before distributing the phones and other apps can be downloaded from the net among the ocean of the app according to your needs.

Email :   sanganaktechnologies@gmail.com      

Open Source Web Development

Open Source Web Development
Web development is the creation of a website for the internet (world-wide web- www) or intranet (private network). A large organization may require a large number of web developers but a small one can do with a webmaster, graphic designer and information systems technician.

Open Source Web Development is now possible free of charge because costs are covered by advertisements, sponsorship and donations. Using the following frameworks we can weave and design websites that will fit smugly in slots and generate income from target and random clients.

Magento is a feature-rich e-Commerce platform built on open source technology that enables merchant user to control the appearance, content and functionality of his store. Through search engine optimization and content management tools he can create websites tailor-made to suit his business needs.

Drupal is a multi-user system that can promote content through Twitter and Facebook. It can scale sites with a million pages and respond to 20,000 requests per second and is yet, highly secure.

CakePHP facilitates development, deployment and maintenance of web applications. It is compatible with PHP4 and PHP5. CakePHP reduces code repetition and sets standards in security and sessions handling.

ZEND Framework is a powerful open source Model View Controller (MVC) framework for developing PHP5 web application. It has more secure, reliable and modern Web 2.0 applications and services. ZEND Framework has a rich library for reference and can separate View from internal application MVC to aid easy focus on target areas and reduce development time.

Wordpress is the largest self-hosted blogging tool used on millions of sites and seen by multitudes world over everyday.  Smarty is arguably one-up on PHP in separating presentation from business logic like in situations where the roles of designers and developers are different. When there are tens of thousands of templates and their efficient management is crucial Smarty’s tag-based template syntax is definitely preferred.

OsCommerce is a highly rated e-Commerce application for setting up an online store for unlimited number of products. Payment and tax can be collected, shipping arranged, and security of payment ensured. Customers can view their order history, search for products and customize product catalogue through OsCommerce.

CMS or Content Management System is an application for maintaining dynamic websites, By using CMS we can manage blogs, images, image descriptions and the contents of a website. This database driven system with additional features like site search and data feed can take frequent website updates in its stride.

Yii is a high-performance framework for developing Web 2.0 applications in PHP 5. Yii pronounced Yee stands for Easy, Efficient and Extensible. Yii is easy to learn, fast, reusable and extensible. It is also considered the most efficient PHP framework available today.

Social Networking Websites enables users to create public profiles within websites and interact with other users of the same website. They can be community based websites, online discussion forums, and chat rooms.  E-Commerce Websites facilitate business over net where search engine optimization promotes visibility and enhances trade.
  

E-Learning Modules are short targeted learning modules developed on the computer with a lot of visual aids for quick grasp of a subject. 
Mobile Websites like Google, Twitter and Flickr are increasingly becoming popular in tune with the growing market of mobile devices that support internet browsing.
  

Software Development is the development of a software product through computer Programming.

Website Revamping is necessary in the fast changing world of internet. It is important the website to remain updated with international trends lest it become obsolete and lose customer appeal.

Game Development generally refers to the lengthy process of creating a video game.

Website Development through online presence has become one of the best options for business expansion. For an individual, too, a website placed on the world-wide web (www) enhances communication and network interaction.

Social Network Integration helps social media strategies access a blatantly large audience like 140 million Facebook users which is still growing. Companies can unwittingly enter personal domains and advertise through Social Network Integration.

SEO Friendly does not imply writing web pages for search engines but for readers. Ultimately SEO provide content that is both interesting and informative to customers. Web and Desktop Based Applications are different in that web applications use a web server while Desktop has a self-contained program that can use the web resources when the network is attached to it.

Animation Work like 16 images per second can create the impression of a moving image virtually undistinguishable from live motion. Traditional picture animation or computer animation or their combination can provide entertaining animation sequences.

Mobile Application Development is the process by which application software is developed for low-power hand-held devices like mobiles and digital assistants. They are either pre-installed or downloaded.

Email :   sanganaktechnologies@gmail.com      

Accounting Software

Features to look in an Accounting Software
To record and process accounting transactions within functional modules such as accounts payable/ receivable, payroll and trial balance we employ an Accounting Software. It functions as an Accounting Information System.
At first glance all accounting software look similar but beyond these core attributes lie dozens of other features covering a vast array of functions and services. Some of these features can be considered indispensable. Many others however, are marginally useful or nothing more than marketing gimmicks.

Reporting and Analysis- Besides helping users gain insight into crucial financial activities, reporting and analysis functions help companies confirm to government and industry regulations.

Graphics- Accounting is a numbers-focused activity. Yet graphics, in the form of charts and other illustrative formats, is a powerful tool that can be used to present trends and other concepts in a way that numbers alone can’t convey.

Automation- For many business concerns support for simple accounting transactions and basic financial management tasks just isn’t enough. Many companies require the full amount of employee expenses, payrolls and time sheets, company and departmental budgets, purchase requisitions and other complex financial activities.

Automatic Updates- Using out-of-date accounting software is like eating food that has passed its date of expiry. Tax laws, regulations and financial practices change over time, so it is vital to use software that receives fast, user-transparent and automatic updates.

Customisation- Chances are that no accounting software will exactly match your business needs. That is why the software should allow easy customization of statements, forms, reports, screens, help systems and other program facets.

Internet Connectivity- With the world on the web accounting software should enable transmission and reception of digital documents and handle electronic fund transfers.

Interoperability- Data entered can be productively used by various business applications in HR, sales, shipping other key business sectors. Conversely, you may want your accounting program to draw information from other sources.

Scalability- When business expands the software should keep pace through up gradation to accommodate a large number of users and a growing amount of financial data and transactions.

Expandability- The business can grow both in size and scope. The accounting software should either offer add-on modules that allow customers to slap extra capabilities to its product or migrate to a full ERP environment.

Security- The entire business depends on the accounting software for its existence. If data is lost or tampered with, you stand to lose time, money, business secrets (such as sales or profit data) and, if damage is severe enough, the company itself. We should be aware of the software’s built-in security features as well as how its product’s ability to mesh with on-site safeguards (such as anti-malware technology and network firewalls).

However, human frailties of miscalculations and forgetfulness can have disastrous consequences. So the question of implementation of software is of utmost importance. Basic training in the use of software may be necessary and only when thorough with all the aspects of the accounting software, should it be installed and configured in our system.

Email :   sanganaktechnologies@gmail.com      

Inventory Management Software


Inventory Management Software : Features
Inventory forms one of the biggest investments in manufacturing and trading sectors. Huge capital blocked in inventory, inability to identify products, multiplicity of products, product freshness, order of arrival, guarantee/ warranty periods, handling and a host of related issues can confound any individual assigned the task of materials management. The solution lies in installing a software that will solve these problems and evolve a system for continuous operation and evaluation.

Inventory Management Software is an absolutely compatible and competent application to deal with inventory of several commercial and non-commercial industries such as Clothing, Electronics, Aeronautics, Mechanical, Medical, Hotel, Food, Stationery, Shoe, Retail Chains, Online Shopping Malls and other business. It handles invoicing, stock movement and customer details easily and rapidly via interactive, user friendly interface.
Inventory Management Software is extremely economical and a compliant package for all common window platforms like 98, NT, 2000, XP and Vista.

Key Features: 
·         Inexpensive, advanced and swift.
·         Easy to configure and install
·         Complies with all Windows operating systems.
Inventory Management Software is basically focused to derive stock balance, sales record, restore stock, goods record, goods category distribution, customer order records, invoice, price system, backup stock, reports customization, order processing, purchase order, pay orders and significantly reducing paper work. The application offers a broad and innovative inventory management resolution to synchronize items, stocks, cumulative productivity of stores, managing sufficient supplies by implanting modular classification of the entire process. Inventory management software is best suited to keep track of the records of sale, purchase and vendor prices of all the goods stocked in the system. Inventory package includes specific features like barcode reading for price identification, Multi-currency adoption to identified rates, reports generation for fast, precise analysis of goods, stock, quantity, prices, manufacturers, suppliers, vendors and sales. Expiry alert for various items, print preview option for flexible, multi-user compatibility, security with approvals and more.

Disadvantages :

Like every software inventory management software is not a total bundle of advantage. There are disadvantages too. For a small company the cost overrun of installing such software is very high. Barcode readers don’t come cheap. No data is reliable unless updations is made continuously. When a software company walks out  replacement is a laborious process that includes training and recasting data. Nowadays updations is carried out on a dynamic basis with PCs, iPods and Androids which can be connected to the central unit. Despite these disadvantages the utility of inventory management software far outweighs these minor snags. The enormous quantity of inventory, the capital involved and the necessity to keep the supply- production- distribution channel alive is enough for any right thinking materials personnel to seek out and latch on to an inventory management software most appropriate to the performance of the company. inventory management software - Which software to install? This is not an easy question to answer. There is a plethora of such software’s available. Each one with its own tall claims. Information from industry sources and similar business. Ventures will be a right indicator. Besides there are reliable software consultants who can provide valuable and relevant data.

Email :   sanganaktechnologies@gmail.com      

Mobile Application Development Options

Mobile Application Development: Options and New Trends
The sway that mobile devices hold over the whole industry provides a stirring opportunity for website owners and web developers. They are gnawing their applications into these gadgets while cross-platform mobile applications and website interfaces are set to fire their salvo into this vibrant sphere.

Whether it is for iPad, iPhone, Blackberry or Android a compatible application is every website’s gateway to exposure. In creating applications a list of HTML5 frameworks for mobile development provides a starting block- Ripple helps to test and debug the application on multiple platforms like JavaScript.

An impressive built-in Geolocation module enables testing of geolocation-related applications.

LungoJS which is supplied with full features of HTML5, CSS3 and JavaScript can implement essential features such as Geolocation, History, Device Orientation and WebSQL.This framework does not require any web server support.

Joshfire is an open source mobile development framework that supports HTML5 and JavaScript. This framework will run on iPad, iPhone, Android and even on TVs and connected objects.

Sencha fully supports HTML5, CSS3 and JavaScript. Our applications can be equipped with HTML audio and video components, local storage element and CSS3 styling effects.  They can be adapted to iOS, Blackberry and Android devices.

Jo creates applications compatible with iOS, Android, Blackberry drawing the cream of CSS technology to solve design and animation issues.

Kendo UI is a set of HTML5 controls released late last year is quite akin to though it claims non-compliance with jQuery but when we try to use it, a lot of jQuery- style codes appear enmeshed.

In developing a web-based application it is necessary to ensure that our application is compatible with browsers in use today. Much less of a problem for the mobile world because of the rampant purchase of new devices and the advancement in technology incorporated in them. But our site needs to be tested with intended user devices.

Establishing a viewport for the mobile device using viewport meta tag and then add device-width and user scalable tags is another way to enhance readability as entered below –
<meta name=”viewport” content = “width=device-width , user-scalable=no”>

New trends have emerged in the form of writing Ruby instead of Objective C. It was released in May this year in the form of Ruby Motion to develop and test native applications for Ipad and Iphone. For those accustomed to Ruby language this is quite an amazing make-over.

Before we set foot on the development phase let us decide whether to use Android, Apple or Blackberry models. A recent Forrester survey of 4000 information workers in 17 different countries found usages were in equal measure with Blackberry taking a light jab.

Mobile Development Platform helps low-power handheld devices such as mobile phones and digital assistants handle pre-installed applications during manufacture of these gadgets. But with the proliferation of Smartphone’s, tablets and mobiles it is necessary to take a relook at preinstalled software.  Needless to mention, we cannot waste precious time developing new applications for each and every device.

Cross-platform framework has now emerged as a solution to this problem. A hybrid mixture of HTML5, JavaScript along with extra libraries provides enhanced access to the device over a pure HTML5 web application. Local Storage in excess of 5 MB, photos upload, background services run are all possible.

Leading this field is the PhoneGap framework- now donated to Apache Software Foundation as an open source project and renamed Apache Cordova. It provides a platform-specific wrapper for Android, iOS, Blackberry and Windows Phone, and exposes a platform-independent API to code against in JavaScript.

The final hitch is how we build the platform. For instance iOS requires Mac, Windows Phone calls for a Windows PC and the others come with a price tag. Today Mobile Development with options and new trends has come to stay and the web developers are now all over the platform scouting for an entry on the mobile bandwagon.

Email :   sanganaktechnologies@gmail.com      
 

E-Learning Modules for easy learning

E-Learning Modules - Making learning easy
Like all field in today’s time, learning things has also been changed. In this era of new technologies learning has also become E-learning that is one can learn anything he/she wants online through the web or electronically. It includes any form of teaching or learning that is done electronically. It means transfer of knowledge or skill through a computer and a network for the transfer.
E-learning modules are a medium that help in E-learning. They are released on different courses to educate the readers about the topic on which they are written. Five things that should be kept in mind while creating an E-learning module is –
·         Objectives should be made clear – The module should have a defined objective and scope as it will help in organization of the module in a proper way and if the module is designed good then the reader will be able to connect with the module and they will be able to go on with the flow of the module. The good organization will also make the E-learning module interesting and therefore reader would be more interesting in reading the module and would then definitely understand the module more than they would have understood it on the other hand.
·         Relevant content which is comprehensive – The designer should know and understand the context in which the reader would be taking up the course. Also, the designer of the course should not always think about what clients need, as this will limit the thoughts and creativity of the author. Moreover, the module would not come up as informative if it is written only keeping in mind the needs of the client.
·         Good interface – One can understand more clearly only when he/she takes interest in it. If the module is flooded only with text then the reader is definitely not going to take interest in the module and the very purpose of the module would fail. Graphics and images are also very important part of every module after all that is what grabs the interest of the reader. Graphics help in good presentation of the module and that is what first catches the eye of the reader. If it is not good graphically then definitely reader would think it to be waste of time.
·         Module should be interactive – The world is of vocational education today. People like to learn things that they can apply; similarly do they prefer to learn things by doing rather than going the other way round. Therefore, the module should stimulate some real life things in their course that would help to hold on the interest of the reader and make them believe the practicality of the course.
·         Assessment should be well designed – An assessment should be present at the end of every course. It should facilitate the reader to clear all of his/her doubts and should also provide the opportunity to learn something more about the topic. Feedback should also be provided quickly so that the reader comes to know how much he/she has understood the course.

Email :   sanganaktechnologies@gmail.com      

Social Networking Websites

Social Networking Websites - A Sneak Preview
    Social Networking Sites (SNS) are widely popular these days with Web 2.0 initiative that has rendered ease of use to users. SNS have attracted millions of users to interact over the Internet through e-mail and instant messaging. Their increasing affordability and reach in connecting people of similar interest or activities across political, economic, and geographic borders assist in the spread of its fame.

    SNS sites such as Facebook, Twitter, Google+ and Linked-In form a major part of peoples’ everyday life.
   
    A Social Networking site is an online service, platform or site that focuses on facilitating the building of social networks or social relations among people, who share interest, activities, backgrounds or real-life connections. Social network services consist of a representation of each users (an individual profile), his/her social links and a variety of additional services. Most social network services are web based and provide means for interacting over the internet to share personal information and ideas via personal webpage by providing easy-to-use publishing tools and free or inexpensive web space.
   
    A history into social networking dates back to 1990’s where computer mediated communications were made through Usenet, ARPANET, LISTSERV, and Bulletin Board Services (BBS). Early social networking on the World Wide Web began in the form of generalized online communities such as Theglobe.com (1995),[11] Geocities (1994) and Tripod.com (1995).

    Social Networking Sites such as Facebook have become an object of scholarly research, investigating into how these sites play a vital role regarding issues of identity, privacy, social capital, youth culture and education.

    SNS provides means to digitally communicate the messages of fragmented industries and small organizations without the resources to reach a broader audience with interested users. These communities of hypertexts allow for the sharing of information and ideas, an old concept placed in a digital environment.

    These sites also focus on Impression Management, Self Presentation and Friendship performance. SNS enable users to articulate and make visible their social networks. Sites vary to the extent in which they incorporate new information and communication tools, such as mobile connectivity, built-in blogging and instant messaging technology. These sites also cater to diverse audience based on common language or shared racial, sexual, religious or nationality-based identities.

The variety of users includes Bi-directional confirmation of Friendship or one directional ties such as Fans or Followers or Casual visitors. Some sites such as Facebook has ability for outside developers to build Applications which allow users to personalize profiles and perform other tasks such as compare movie preferences or chart travel histories.

The growth of these Social Networking Sites has prompted many corporations to invest time and money in creating, purchasing, promoting and advertising on these sites. On contrary organisations are blocking their employees from accessing these sites during working hours.
The various topics that are covered by Social Networking Websites scale from Facebook, Orkut, Twitter, Bebo (Friendship communities), Sphere (Luxury), 43Things (Goal setting), Academia.edu (Social researchers), Athlinks (Running, Swimming), Buzznet (Music, Popculture), Cellufun (Mobile Gaming Network) and Care2 (Green living , Social Activism) .The list is endless.

The future of Social Networking Sites would lead us to new utilities such as Pre-poll functions, Regulating Traffic by Traffic Police to providing essential information on cities around the globe. The functions of SNS are ever widening as its list and each new challenge poses a new application and new function in these sites.

Email :   sanganaktechnologies@gmail.com      

CRM Software

CRM Software - A Single Face of the Organization
    CRM is nowadays a single interface to establish contact with your customers and various departments within and outside your organization. With high technology based software, we could manage right from the organizing customer data to improving sales efficiency and finally converting leads to closure of deals.

    All these activities play a fundamental role in our regular regime of day-to-day activities to manage the overwhelming volume of data and customers in corporate organizations today. CRM promises on taking over the trivial task and organizing major data providing adequate time for you to plan on Brand and Marketing Strategies.

    This feature is especially advantageous to the small business organizations as they have limited resources and would like to get maximum profitability with existing resources.

Coordinate Efforts on a Single Page

    In today’s complex and competitive business environments; there is a constant need for sales force and their efforts to be organized on the same page. This enhances the organization to collate customer data and queries, Address prospects, Share information and strategies and provide World class personalized service to their Customers.

    CRM (Customer Relationship Management) software provides with an array of services to contact, coordinate and provide world class services both for your customers and employees within the organization. It would also avoid duplication of data and Eliminates manual processes that can bog down sales cycle.

The Sales professionals not only need to connect to the Sales Heads but also need to coordinate their efforts with the Marketing, Accounting, Purchase and Production departments. Making their role more complex and involving them in routine work. The Sales professionals lack time for the vital activity of promoting Sales of the organization’s products and services. CRM renders a helping hand in providing the following services:

a) Organizing and Analyze Customer data:

    The customer data is invaluable to any organization to pursue its interest in maximizing the profits. CRM provides an interface to collect data as well as to establish relationship by sending quotation, following prospects, reminders and newsletters to customers and keeping sales force well informed on updates of the products and customer status.

b) Improving and Performance tracking of Sales Professional
   
    The question on how to improve one's sales efficiency in every organization is the biggest challenge of today's managers. CRM provides with an interface to centrally track sales opportunities, share Excel Spreadsheets and customer contacts.

    Latest information on products and brand strategies are communicated in an easier fashion to the Sales force. This includes reporting and analyzing data to take quick business related decisions.

    Marketing and Campaign management have been taken to a new dimension of providing strategies and information to sales force on their mobiles through mobile applications. Accounting Services are provided to track the expenditure on marketing and campaign programs.
    Coordination of marketing campaigns from direct mailings to web downloads with an eye on moving leads to closed sales. We could measure the effectiveness of campaigns through robust metrics including number of leads that are contacted versus those that have responded and those that are closed.

    Tracking sales leads, quotes and signing renewals and contracts have been recorded in a central repository. This enables us to predict the Sales forecast and accurately provision resources with the Production department.

c) Lead Management Services to generate more Business
   
    The prospective customers in any business need to be converted into customers to maximize the profits of the organization. Lead Management Services provides with information on communications and quotes sent to prospects, contact details and follow-up timings for sales professionals to keep a track of the prospects. The hot and warm leads are given preference while the cold leads are stored in central repository for promoting future marketing programs. An application to Manage Emails and Calendar Activities are also available.

d) World class Customer service to encourage customer satisfaction and loyalty

    Addressing customer queries and grievances in a personalized manner help in providing World class customer service. Tracking all customer support issues originating from a phone call or a web portal in a central repository to improve customer service and inform sales associates of potential hiccups before and during the renewal process. The process allows Analyzing of incidents, escalating issues and tracking the responses.

    The case history of the customer would provide details to the executive to provide the best fit solution over the desk at the least possible downtime. Thereby, providing suitable solutions to each customer and ensuring repeat business from existing customers and promoting new customers through their references.

e) Design Targeted Marketing to promote Brand Recognition and Brand Loyalty

    The various Marketing and campaign programs are targeted at a Niche segment of consumers for example Mercedes targets at the Wealthy Business Class Clientele; likewise Lamborghini and Ferrari attract Sportive Business Class Clientele. The designing of targeted marketing programs by these organizations could promote Brand recognition and Brand loyalty among Clients.

f) Project Management
   
    Most companies take on various assignments or Projects on a regular basis. The execution of these projects require intricate details from organizing to implementation client fulfillment project, internal projects or the series of tasks required to get a new client into production. Host project-related documentation, tasks and communications--all in a central repository that is accessed by your teams no matter where they are working from.

    The host of possibilities rendered by CRM, make it a Versatile Software in managing Customer Relations and in directing Sales force in achieving Business Deal closures. CRM also provides coordination between departments and automates workflow through its business cycles. CRM may in the future hold personalized applications to    each customer and widen its horizon.
 
Email :   sanganaktechnologies@gmail.com      

Social Media Marketing for Business

Social Media Marketing for Small Business - A Lucrative Option
    Social Media Marketing is fast growing with its exponential global users, small business can now leverage this form of marketing to get their products noticed in the international arena.
    To achieve Success in today’s business, we need to focus on the three basic components namely, Growth, Profits and Implementation. These components define the prosperity of any organization. Here are a few ideas on how Social Media Marketing could be a lucrative option in Popularizing the organizations’ products and services.
Relationship Marketing in today’s business

    In today’s competitive business-Relationship Management is the key component. It is here that social media marketing and online marketing as a whole come in place. It shifts your mindset from using online marketing just to generate leads to creating deeper relationships with customers and prospects and improve your "findability".

    A PAT Model best describes the strategies employed in Social Media Marketing through Strong Positioning, Attracting Attention from right market and Getting Traction with your users selling more number of times sets a vital record. We need to create business choreography to keep and attract clients. Small business marketing efforts will work only if these things are in place.

1. Funneling Down On Target:
    In small business, its important to connect with people in the same geographic area, especially if you are dealing with products of inelastic demand (essential products).Targeting your social media with specific area or keywords, ensures that you are interacting only with viable leads.

    There are hundreds of thousands of status updates getting published every minute, so cutting through the clutter has to be a top priority. Start small. Starting out to familiarize yourself with tools like search.twitter.com, and you can eventually move on to using a more business-specific tool like CoTweet or Hootsuite.

2. Proactive is the key
    Going after the prospective leads and interacting with them is the key to turn into successful closure of business deals. Waiting and tweeting in unrelated arena may not give you the desired results.

    You need to find out people of your interest by Joining Facebook groups, Linked-In groups, check out PeerIndex.net lists on your genre, and look at a person’s Twitter Grader score. These are so many tools online to target your exact customer, so make use of them wisely.

3. Recognition of Bad Automation
    When you’re having a conversation with potential clients, you need to be real. Spam is sure to turn people off instantly. Starting a conversation with qualified leads and growing the conversation organically from 5 to 10 qualified leads adds to the bottom line

    Streamlining the process online is possible  through simple automation process for example scheduling updates, pulling in from your RSS feed, these are all great time savers. Ready made templates prove useful in replying to queries when you see people tweeting or posting on Facebook but never automate replies as the result could be embarrassing. While a Casual visitor may be replied with a quotation of products may prove irrelevant to the situation.

4. Don’t Miss the Giant Gorilla
    As a Small Business Owner, you need take on several roles. When your of Social media for a little while, leave your followers with some helpful posts to read, while you’re busy doing your important work. Social media is a great way to field in lot of customer queries, requests, support and even research.
    Setting up searches for keywords related to your brand and creating time to handle request daily, will ensure that the Giant Gorilla (Prospective Lead) never escapes your notice. By promptly answering requests many problems could be solved in its initial stage.

5. Give others Credit
    There are various opportunities in Social media like Retweeting is a great way to show your followers you have your finger on the pulse of your industry, but a big mistake is just posting a load of unattributed feeds as your own. Crediting the original author shows your credibility. First it shows your users, that you are monitoring your field and curating some great content for fans and followers. Secondly it may be a great opportunity to drive home your ideas through the words of the author. You can start a lot of strategic partnerships with just simple Retweeting.

    Social media sites are exploding with users. Though the ultimate goal is to maximize the value of the content, savvy businesses today are focusing and concentrate on creating interactions that will help turn the social media users into traffic which converts into business. For a business without a lot of time or a very large marketing budget, social media is a great place for a targeted interaction to become a viable lead.

Email :   sanganaktechnologies@gmail.com